BayTSP has deployed an online content identification system for content owners and advertisers. Users can leverage this system for a number of tasks including targeting audiences, management of video advertising and monetizing content on user-generated content sites.
Developed with support from the Infocomm development authority of Singapore, or “IDA (News - Alert),” this is the first production system that integrates contextual analysis of audio and video with online advertising and promotion programs.
The new online content identification system is the latest development of BayTSP’s content authentication platform, or “CAP”. This platform uses multiple digital fingerprinting and watermarking technologies to identify content posted on user-generated content sites.
MediaCorp, a major media company in Singapore is partnering with BayTSP in this initiative and will provide the content in addition to exploring advertising models.
BayTSP CEO Mark Ishikawa hopes IDA’s support will enable Singapore to monetize digital content online. Because their content authentication platform identifies content where it appears online, content owners such as MediaCorp have more options for partnering with UGC sites.
This helps content owners to deliver highly relevant advertising and promotions alongside user posted content, added Ishikawa.
According to Mock Pak Lum, managing director, MediaCorp Technologies, his company sees great potential in using business intelligence to identify where its digital audiences are congregating and what content is popular.
Through this partnership MediaCorp aims to explore the potential of innovative content fingerprinting combined with digital advertising for further monetisation of its content. It also hopes to develop a viable business model to combat content piracy, Lum added.
“Through this accelerator project, we hope to enable content owners, advertisers and media service providers to leverage on infocomm technologies to open up new growth opportunities to reach out to the growing number of digital media consumers in Asia,” Andrew Khaw, senior director, industry development group of IDA, Singapore, said.
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