This is according to Garry Taylor, director and strategist at the International Culinary Tourism Association, who was commenting after a recent Lonely Planet poll which revealed that the cities were the best in the world in which to "gorge on food".
"Both New York and Singapore offer a myriad of culinary delights and I feel the difference between these and other major cities is basically the way the destination marketing organisations market their culinary experiences," he explained.
Mr Taylor went on to say that some cities are better than others at realising that culinary tourism is at the centre of the tourism business, not the periphery.
This is because, he explained, "every visitor will eat", whereas not everyone will visit a museum or art gallery.
New York and Singapore came top of the Lonely Planet poll thanks to the range of food both cities offer, from cheap street food to expensive fine dining.
Source: usttheflight.co.uk/
I recently attended a webinar [seminar hosted on line] with the "International Culinary Tourism Association [ICTA]" and I have to admire their forethought and vision in hosting The Culinary Tourism Thought Leadership World Summit in Halifax Nova Scotia Canada in 2010.
ReplyDeleteTo me it makes perfect sense to market what is unique and memorable about a destination.
Destinations would benefit from being competitive and that their culinary experiences are one thing that offers a unique selling proposition.
I was also pleased to hear in the session I attended that Culinary Tourism is not just about high end experiences but about anything from markets, shops, vineyards etc.
Having recently returned from Singapore I can add to any potential visitor research before you go and take trousers with an elastic waist the food is wonderful!!