SINGAPORE/MANILA: Disney Channels Southeast Asia will begin selling ad time on its feeds in Singapore and the Philippines, working with StarHub and SkyCable, respectively.
The cable platforms will serve as the local advertising sales representatives for Disney Channels in each of their markets. Announcing the move, Laura E. Wendt, the VP and managing director of Disney Channels Southeast Asia, stated: "After expanding our distribution and creating Disney Channel franchises that kids love and enjoy, our move to advertising gives brands in both Singapore and the Philippines a local touch point and an association with our popular properties such as Hannah Montana and Wizards of Waverly Place.”
Source: worldscreen.com/
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